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SEO Tools to Help You Achieve and Measure Success

SEO Tools to Help You Achieve, and Measure Success - When doing SEO (search engine optimization) you will need some tools to achieve and measure your success. Here's a selection of some of the tools you should use for this endeavor.

SEO Tools to Help You Achieve and Measure Success
SEO Tools to Help You Achieve and Measure Success

In the SEO world, there are many tools you can use for this endeavor, and new applications are constantly appearing, evolving, and changing.

We recommend using the below SEO tools to measure the results of your online marketing and campaigns. None of the following tools are authoritative enough on their own, so we recommend you use a combination of your choice.

Top SEO Tools To Archive And Measure Your Success

Google AdWords Keywords Tool

Google AdWords Keywords Tool - Google's free keyword tool is designed for those who write ads that run on Google's search engine results pages, in Gmail, and on other affiliated sites.

Google Analytics

Google Analytics - McGee, Munoz, Whalen, and many other SEO experts rely on Google's free site analytics tool. Whalen calls it "the most critical tool of all" because it helps you figure out why a site has lost—or gained—traffic.

Google Webmaster Tools

Google Webmaster Tools - Google Webmaster Tools, another essential and free toolset, helps you diagnose website crawl errors and perform other tasks to improve your site's "health."

Google YouTube Keyword Tool

Google YouTube Keyword Tool - YouTube videos can rank highly in Google searches when they're optimized with the appropriate keywords.

Google Suggest

Google Suggest - Whenever you begin typing a keyword phrase in a Google search box, Google suggests related phrases based on your own search history as well as terms popular with other users.

Screaming Frog SEO Spider

Screaming Frog SEO Spider - Screaming Frog's SEO Spider is a desktop program that sends a "spider" (or crawler) to a site and compiles a spreadsheet-like report on the pages it crawls.


SpyFu - Munoz recommends SpyFu, a keyword research tool that provides useful intelligence on the keywords your competitors are bidding on and/or using to rank in organic searches.


BrowSEO - Browseo (a mashup of the words "browse" and "SEO") helps you quickly determine a page's structure, as well as its relevance for specific keyword phrases.

WebSite Auditor

WebSite Auditor - Munoz recommends this software, available for Windows, Mac, and Linux operating systems, to analyze website content and help optimize each page for a particular keyword.


Copyscape - This Web-based tool will tell you all the places on the Internet where you may have duplicate content.

Rex Swain's HTTP Header Viewer

Rex Swain's HTTP Header Viewer - Whalen uses this free tool to discover if a Web page has any type of redirects, adding that, "for SEO purposes, we like to see 301 redirects rather than 302s or any other kind."

Ahrefs Site Explorer

Ahrefs Site Explorer - Enter a URL and Ahrefs's Site Explorer tool will show you its backlinks, or external links from other sites.


NoFollow - Google Chrome (as well as Mozilla Firefox) has many free extensions and add-ons designed to help with SEO.


TagAssistant - The free TagAssistant reveals Google Analytics code errors on a website page. Whalen says this can come in handy when a site appears to have lost traffic.

Awesome Screenshot

Awesome Screenshot - Whalen uses this free screenshot utility when performing SEO site audits. Because Awesome Screenshot lets you add arrows, circles, and text, the tool makes it easy to capture a screenshot of a Web page and visually show a client where the trouble spots are.


Quora - Quora is a popular question-and-answer website McGee says he finds useful in developing blog topics.


InboxQ - InboxQ is an online tool as well as a Google Chrome and Mozilla Firefox extension. Type a simple keyword phrase and InboxQ will show the questions Twitter users are asking on that topic.

WordPress.Org - Google loves, and tends to reward, fresh content with higher search rankings. Blogging, of course, is an easy way to create that content.


HootSuite - Once your latest blog post goes live, it's time to publicize it on social media to attract traffic (and potential links).


Übersuggest - Übersuggest uses suggested data from Google and other sources to help ensure that you are meeting visitor’s expectations. This is a very useful tool for long-tail keyword planning.

Internet Marketing Ninjas

Internet Marketing Ninjas - Although this company only offers four total tools, the tools are well-thought-out and very useful. The top tools of the four are the On-Page Optimization Tool, the Image and Link Analyzer, and the Find Broken Links, Redirects, and Site Crawl Tool.


Bitly - Most people use Bitly for URL shortening, but this platform also offers powerful analytics.

Whitespark Local Citation Finder

Whitespark Local Citation Finder - This program comes in free and paid versions and is one of the most useful tools out there for finding local citations to enhance a site’s local SEO.

Content Strategy Generator Tool

Content Strategy Generator Tool - This is a useful tool for users who are interested in optimizing the planning of their content strategy. The program works by incorporating keyword research and audience size estimates, among other factors, to help generate a solid and informed content plan.


CircleCount - CircleCount is a free analytics resource used to track followers and analyze shares.

Searchmetrics Website Analyzer

Searchmetrics Website Analyzer - Searchmetrics is a competitor intelligence tool that conducts backlink research on competing companies and creates a list of websites linking to a competitor’s website.

Buzzstream Tools Suite - Buzzstream is often used as an outreach platform, but this company also offers several free and useful link-building tools in its program suite.

Buzzstream Tools Suite

SimilarWeb - SimilarWeb is a tool used for competitor intelligence gathering. The program offers impressive quality intelligence collecting across several industries, especially compared to other similar programs.


SEMrush - SEMrush offers paid and organic keyword data which comes highly recommended by many SEO influencer sites. SEMrush’s tools suite—including keyword research, competitive intelligence, and more—is comprehensive and often impressive.

Screaming Frog

Screaming Frog - A paid diagnostic website crawling tool with a variety of powerful features and useful customizations.

SERPs Rank Checker

SERPs Rank Checker - SERPs Rank Checker is a tool designed to identify a webpage’s search ranking for targeted keywords. Users can also use SERPs to find out their competitors’ ranking for relevant keywords.

Microsoft Free SEO Toolkit

Microsoft Free SEO Toolkit - This is a free SEO tool that you download and install on your computer. It has a good set of crawl and audit options and also comes with easy-to-follow detailed tutorials to help you get the most out of the software.

SEO Site Checkup

SEO Site Checkup - SEO Site Checkup is a diagnostic and website health program used to perform website SEO audits. This tool will identify whether your website contains broken links, deprecated HTML tags, underscores in URLs, and a variety of other SEO issues.


RowFeeder - RowFeeder allows you to track hashtags, social usernames, and keywords, and then easily transfer that information into an Excel spreadsheet for easy social media monitoring.


NTopic - This tool offers one of the few proven methods available today for giving your content a relevancy score and offering keyword suggestions to improve it.


MozBar - MozBar is the standard for SEO toolbars and is highly recommended by many SEO and marketing professionals. This powerful program allows you to perform over 50 key tasks right from your browser, including Open Site Explorer, viewing backlinks, anchor text, popularity metrics, and much more.

Google Trends

Google Trends - Google Trends is a must-have for researching trends. It allows you to see what’s trending in Google search results and view keyword search popularity over time.


Rapportive - This program works with your Gmail inbox to give you almost instant, rich contact information for nearly anyone you want to reach.

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