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Quick 5-Minute SEO Audit

Quick 5-Minute SEO Audit - SEO audit is an important first step to a successful SEO marketing campaign. Whenever you analyze a new site or work on an existing web project. auditing a website should always be your first step.

Quick 5-Minute SEO Audit
Quick 5-Minute SEO Audit

For a successful SEO auditing, there are several factors you will need to check both for on-page and off-page optimization. These factors determine your future positioning in search engines and so the quantity of the organic quality traffic.

In a professional environment, you may find yourself needing to analyze quickly a huge amount of websites, all with different needs and issues. Here are some of the most important things you can quickly look at to understand the needs of a client. It can all be done within 5 minutes.

Important Steps For A Successful 5-Minute SEO Audit

Tools Installed Before SEO Audit

  • SEO Toolbar | SEO Quake Toolbar
  • Web Developer Toolbar
  • Screaming Frog

Websites Opened Before SEO Audit

  • Reverse IP Checker
  • Copyscape
  • Google Safe Browsing Diagnostic Tool
  • Google Maps
  • Google Keyword Tool
Ready, Set, Go!

0:00 – 1:00 (Domain History)

  • Check Alexa ranking
  • Check # of inbound links
  • Check Domain Age
  • Check # of Pages Indexed

1:00 – 2:00 (Technical Issues)

  • Check canonical issues: www vs non-www vs index.html
  • Check robots.txt: Is the site blocked from search engines? (domain.com/robots.txt)
  • Check for XML sitemap (usually domain.com/sitemap.xml)
  • Check URLs: Look for potential crawling issues – Parameters
  • Check backend code: (analytics script, tables vs CSS, on-page vs include file javascript/CSS)

2:00 – 3:00 (On-Page Issues)

  • Check Title and Meta Description Tags: Keyword Rich
  • Check Navigation: Any crawling issues (flash/javascript), well throughout the navigation structure
  • Check Content: (keyword-rich anchor text, internal linking, consistent layout)
  • Check for Plagiarism: Take 1 URL and put it in Copyscape.
  • Check page speed and performance: Pingdom | gtmetrix

3:00 – 4:00 (Off-Page Issues)

  • Reverse IP Check: Are there any bad domains on the same hosting?
  • Check Competition: Put the main keyword/phrase in Google (look at“Results 1 – 10 of about 328,000,000 for the keyword“)
  • Check for Malware: Put the URL through Google's safe browsing diagnostic tool (http://www.google.com/safebrowsing/diagnostic?site=mysite.com)
  • Check for Local Business Listing: Use Google Maps – Correct listing in Google?

4:00 – 5:00 (Rankings)

  • Pull basic keyword research (Google Keyword Tool)
  • Check site rankings (Rank Checker Tool)

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