Advertisement Analysis - Advertising is one of the many expressions of the marketing industry; it is among the most used tools in the industry. It provides the marketing communication between the audience and the ad sponsors in order to make them to like, use, and buy its branded products.
The
advertising has many different expressions - videos, photos and other; they are
usually used in the media so they can reach as many people as it is possible.
In most of the cases all of these are used in advertising campaigns, which are
done in some time frames; and which must have good results. Of course the
success of particular ad of entire advertising campaign is seen after it is
started - from the reaction of the audience. No matter what is the result all
the advertisers and ad companies always analyze its ads and ad campaigns - in
order to find eventual mistakes and to avoid them in the future.
The
Advertisement analysis takes part in every ad department of company; even
before launched the future ad product is analyzed so the mistakes rate is
lower. In fact the analysis of the advertisement is not different by any other
analyze process; the most important is to break the chosen ad on its most
important components. Then seeing how it works is the next step; most of the
people tread the analyze as a puzzle - they try to find out, which of its parts
work on their own and which work only if are connected with the others.
In the particular case of analyze - it must to be broken on these parts:
- The first
is the purpose of the ad - it usually have to convince its public to use or buy
particular services or products. There are of course others, which just give
information for some public services.
- The photo
or the picture of the ad - in fact every part of them is put there, nothing
gets there by accident; of course it has only one idea - the business of the
sponsor must be somehow connected with them - picture or photo.
- The
"advertising language" is also among the most important parts of the
ad itself; usually the words used are result of many hours of thinking,
research and analyze; it is also called slogan and usually is short and
catching the attention; and of course easy to remember.
The targeted
audience is the next part of the ad analyze - there are no mass advertisings;
each of them is pointed to specific audience - hobbies, taste, age, race,
economic status and many more; the advertisers always research the targeted
audience before the even make the project of the ad.
- The
advertising use many techniques - traditional and innovative; not all the new
ideas are good and some of the old are not too successful, sometimes; still
there are some commonly used, which give very good results.
The
advertising analyze is not that difficult as we can see, still it requires some
knowledge and understanding of the matter and the audience.